In Malaysia, there are more than 60,000 types of cosmetics available in the local market . Currently, Malaysian consumers influenced by the promotion and offer in the drugstore such as Watsons & guardian. Most of the buyer are looking for skin care in the drugstore when they are given a discount, especially premium skin care products. Malaysia skin care market might be a difference compared to other countries. For the cosmetics and personal care products, the products must comply with the Malaysian Standard MS 2200:2008 requirements of halal certification. According to this standard, cosmetic products must be safe and non-hazardous to consumers .
B.liv pronounced as “believe”, b.liv was established in 2009 and derived from a cosmeceutical brand. Today, b.liv is a favourite in Malaysia, Hong Kong, Singapore, and many more countries. They focus on pores solution and brings healthy and good looking skin.
Editor Choice: Mask, Moisturizer & sebum gel *BEST SELLING
Safi products is a unique and affordable range of skincare and personal care products that are free from alcohol and gelatin-free. With the tagline Selamat dan Suci, which means “Safe and Pure”, as the driving force behind the brand.
Editor Choice: Safi Rania series
Simplysiti founded by Dato’ Sri Siti Nurhaliza, Malaysia’s most successful singer. This premium local brand that has been able to position itself at par with the international brands. They have Argireline and Syn-Glycan premium ingredient in their anti ageing series with affordable price.
Editor Choice: Anti Ageing series, powder & liquid foundation
4) Garden of Eden.
They using 100% natural and highest standards of natural plant extracts that work gently and effectively on your skin. They have 7 free’s includes paraben, animal ingredient, artificial fragrance, colouring, alcohol, mineral oil, and free from animal testing. Their products only sold in certain Guardian store. I always saw their product out of stock. You could order from their online stores.
Editor Choice: Serum & Toner * BEST SELLING
5) Nano white
Nanowhite, a comprehensive and familiar brand in Malaysia that focus on whitening skincare range. Tohtonku Sdn Bhd was owned by entrepreneur Lim Joi Him. One of the biggest brands under Tohtonku is Follow me. Most of their product is formulated in Japan. The price of their series is lower and affordable for everyone.
Editor Choice: Cleanser (snow wash), brightening/exfoliating scrub
 (2006) Director General Technical Report (DGTR), Malaysia’s health, Ministry of Health, Malaysia.
 (2008) MS 2200:2008 Islamic Consumer Goods-Part 1 Cosmetics and Personal Care-General Guidelines, Department of Standards Malaysia, Ministry of Science and Innovation (MOSTI), Malaysia.